Trek Being Gary Fisher Promo

The unbelieveable true story of a cycling icon
Meet Gary Fisher, the maverick kid bike racer who lit up the Grateful Dead gigs who would eventually transform an industry by selling mountain biking to the world.

• The biggest upgrade your bookshelf will get this year.
• Get caught in Gary’s tales and his mission to bring the joy of cycling to all
• Follow the birth of mountain biking and one of cycling's most iconic brands
• Dive deep into Gary's vision of a bicycle-centric future for the world
• 254 beautifully-designed pages
• Co-written with popular cycling writer Guy Kesteven